Statement

"Maisberger is as innovative and dynamic as our own business. We were impressed by the agency’s all-round expertise in complex IT and technology issues and its progressive use of new media. We already have experience of working together from the last RTT conference. So it was an easy decision to make." Ludwig A. Fuchs, Member of the RTT Board.

Public relations in 3D – Maisberger visualises PR for Realtime Technology AG

Munich-based Realtime Technology AG (RTT AG) has chosen communication agency Maisberger for its day-to-day public relations activities. RTT is the leading supplier of 3D real-time visualisation technologies and services for industrial applications in the automotive, aviation and consumer goods industries. Maisberger will primarily be supporting RTT in the fields of strategic communication, media relations and investor relations.

For RTT, the partnership with the PR agency will enhance its media presence in German-speaking countries. One aim of the partnership is to enhance public awareness of the emerging market of 3D visualisation and to position RTT as a leading virtual reality specialist. To turn this objective into reality Maisberger will be leveraging its many years of expertise in software and CAD design with clients such as Autodesk and Nemetschek.

Merging Internet and reality

Founded in 1999, Realtime Technology AG assists its customers with virtual photo-realistic product visualisation during the development phase (virtual prototyping) and also product presentation on the web, at trade fairs and at the point of sale during the marketing and sales phase (virtual showroom). The award-winning software solutions RTT DeltaGen and RTT Portal have established themselves as standard tools for developers, designers, and sales and marketing professionals the world over. Eminent customers like Porsche, Lamborghini, Audi, Airbus and Adidas rely on RTT to visualise their products for design and marketing purposes.

RTT has enjoyed a remarkable growth curve with annual growth rates of 60% in the last eight years. It has additional offices and a total of 230 employees in Stuttgart, Hamburg, Paris, Brussels, Milan, Seoul, Tokyo, Shanghai, Detroit and Los Angeles.

back