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"Maisberger is an important sparring partner for us with regard to international PR and provides us with support through competent consulting and expert knowledge. The agency also has well-maintained contacts with editorial staff in the vertical markets of importance to us. We started our international PR activities in 2006. The support provided by the Munich agency has enabled to achieve a strong market position very quickly.“



Alexander Bufalino,

VP Global Marketing, Telit Wireless Solutions

Telit Wireless Solutions: Professional B2B Communication for the Challenger on the M2M Market

The market for Machine-to-Machine (M2M) communications is one of the strongest technology markets with long-term growth. M2M makes investments in conventional wired technologies dispensable, helps reduce device downtimes, and supports efficient and cost-effective machine scheduling. Users can react with greater flexibility and save both resources and costs. The Wireless Solutions Business Unit at Telit develops, produces and markets GSM/GPRS and CDMA modules for M2M communication. This technology allows machines, devices and vehicles to communicate with each other via cellular networks. Telit markets its products worldwide through subsidiaries in Trieste, Tel Aviv, Munich, London, Rome, Madrid, Milan, Paris, Copenhagen, Raleigh (USA) and Seoul (Korea). Sales activities are further supported by a global network of distributors covering around 50 countries. The company can look back on over 15 years' experience in the development and distribution of mobile telephones and wireless communication applications. Telit's main target group consists of system integrators involved in developing various vertical M2M applications.

Telit, renowned to date mainly as a manufacturer of mobile telephones, is currently the most significant challenger on the international M2M market. The Italian wireless specialist has made its advancement to the position of market leader by 2010 a top priority.


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Objectives

  • Increase Telit's visibility in the global M2M marketplace and in vertical target markets
  • Positioning as main challenger in the M2M marketplace and as leading expert for M2M modules and solutions
  • Communicating the new, global market strategy
  • Sales-supporting PR: Positioning of Telit modules as flexible, market-orientated and cost-optimised

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Measures and activities

  • Strategic PR consulting
  • Development of an international PR strategy
  • Trade PR for Germany, UK, Scandinavia, Spain and Italy
  • Control of PR activities for Telit Wireless Solutions Americas through US partner agency Bob Gold & Associates
  • Compilation of application-oriented success stories, international placement in specialised vertical publications, telecommunications media and online portals
  • Trade Show PR: Organisation and hosting interviews for 3GSM in Barcelona, CeBit and the M2M Forum in Milan
  • Regular press information on new products and services, and on the company itself
  • Proactive media contact

Results

  • Around 200 international publications in Germany, Spain, Italy, Great Britain, Scandinavia and the USA
  • Positioning of Telit Wireless Solutions as challenger in the M2M marketplace with an aggressive marketing strategy
  • Build-up of personal contacts to international specialist journalists, analysts and relevant online portals