This system supplier for quality tools is a corporate group made up of eight German and thirteen international partners operating exclusively in the B-to-B sector. In its catalogue containing some 40,000 articles, this Europe-wide leading sales company offers its customers products from its premium brand range, GARANT, and its own-brand range, HOLEX. Its portfolio also features quality tools from around 500 of the world's leading manufacturers. Around 500 trained field operatives in Europe, including 150 application and measurement technology experts, offer customers an extensive consultancy and service portfolio covering tools, logistics and e-commerce.
The Hoffmann Group now operates in 34 countries. Customers include companies from the tool manufacturing, mould construction, jig construction, metal and tinware, mechanical and plant engineering, automotive and automotive supply industries, as well as craft specialists and public authorities. The Hoffmann Group currently has a workforce of 2,000 throughout Europe.
Objectives and challenges
Position the company as Europe's leading system supplier for quality tools.
- Position GARANT as a premium brand of the Hoffmann Group and raise its brand profile.
- Sales support for new products and services.
Results
Strong media presence in the target-group-relevant trade media in Germany and Austria with a circulation of around 4 million
- Close personal contacts with trade media editors
- Successful positioning of the GARANT brand