ATOSS Software AG: positioning the "Ingolstadt Marvel" in the media

ATOSS Software AG provides software and consulting for cost-efficient workforce deployment and is one of the industry's leading pioneers in the working time management and organisation sector. With its staff efficiency management solutions, it has tapped into a new, highly dynamic market segment. ATOSS offers complete consulting, software and professional services solutions for companies of all sizes based on its modular product range.

ATOSS solutions are used by over 3,200 companies of all sizes and from all industries. They include ALDI Süd, BLG Logistics Group, Carglass, Deutsche See, Klinikum Ingolstadt, Meyer Werft, Österreichische Post, Pepsi Cola and Vinzenz Murr. Its software products manage the working time of over two million employees, are used in nine countries and available in eight languages.

ATOSS is represented in Germany, Austria and Switzerland with 180 staff in eight branch offices.

Objectives and challenges

Raise the profile of "working time management" as a an issue with economic and social relevance
Position the company as an innovation leader in the "workforce deployment planning" sector
Sales-oriented PR
Position as an expert on making working hours more flexible

Measures and campaigns

Strategic consulting with regard to marketing and PR
Conceptual design and PR marketing of market research projects
Compose newsletters, brochures and case studies for sales support
Proactively address the media
News alerts

Results

Widespread publicity in the business and daily press, on TV and on the radio
Strong presence in trade press of the relevant target group
Close contacts with the HR and industry media (Friends of ATOSS)
Successful marketing of the studies entitled "Germany as a Business Site: Future Viability through Intelligent Personnel Deployment"
Nomination for the PR Report Award 2003 with the B2B project "The Ingolstadt Marvel"

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