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Financial Services PR: more than merely talking about money

The ultimate goal of the communications strategy is to build up a sustainable image. A key requirement is to win customers/investors and build up effective relationship management. Hence, creating a close link between sales and marketing is imperative for us.


Annual reports and ad-hoc communication, road shows, conception and realisation of press launches and annual meetings as well as the entire palette of classic press relations form the basis which can be custom-amended by further Maisberger tools. Through trend or representative studies, issue-setting, personality-PR, author-placements and competitive PR you can differentiate your company from the market and become an opinion leader.


Communication only yields fruit when it is addressed properly. We speak the language of analysts, specialist and business press as well as the yellow press. While others only talk about money we successfully position you in the relevant target media!

We get you into the media!

Over recent years, we have advised and supported banks, insurance and fund companies. Our case studies show some practical examples.