We ensure your dialogue with politics
Energy markets are currently the subject of numerous political decision-making processes. Not to mention strategies. Deregulation of the markets, the Renewable Energy Sources Act (EEG) and the German government’s recently passed climate protection programme establish positive basic conditions and set the scene for growth on the cleantech market. For example, legislators hope to see the share of renewable energy rise from its current level of 8% to at least 12.5% of all energy supplied in 2010 and 20% in 2020.
Ongoing dialogue will be needed between politicians and business if the changing requirements of the sector are to be satisfied and the regulatory policy framework is to support innovation:
- How can the basic conditions be designed to support innovation as a process and to take account of the various phases of innovation?
- How high should the limit values in the various leading markets be set to provide the right stimulus for innovation?
- How can we ensure that research concentrates on key strategic areas and focuses on leading markets and the marketability of products?
- What support does the market launch need?
- How can the public awarding of contracts be supportive of innovation and kind on the environment?
Companies operating in the environmental technology sector rightly expect ecological industrial policy to include clear environmental policy objectives that actively support dynamism for innovation.
A good knowledge of how political opinions are formed is needed to enable these requirements to be constructively included in political decision-making processes. From analysing the structures of processes and players, developing the concepts for target group-specific lobbying and selecting the right contacts, to establishing suitable event formats and setting up a long-term political network – republik movida, our partner agency in Berlin, delivers essential on-the-ground assistance in all matters relating to political communication.