Our industry knowledge - your competitive edge
IT and telecommunications - Getting the message across
Something that is technically possible does not automatically make it onto the market. One of the key components of business success is tailored and target-orientated communications. Consequently, an understanding of all aspects of IT and telecommunications is essential. Our employees specialise in strategic planning and efficient implementation - and the fact that they understand the methodology goes without saying.
Cleantech – future key industry
Boost of renewable energy, reducing emissions, development of resource and environment friendly processes – these topics form a new industry called Cleantech. Specialized companies are able to generate high growth potential in this market. As a consultant Maisberger assists in strategic communication, marketing and lobbying within the Cleantech market and conducts companies in recovery of patents.
Industry expertise for the industrial sector
For 16 years, Maisberger has been providing communications services to customers active in industry, high-tech and industrial solutions. In these markets, facts count for more than techno-jargon - we provide companies with comprehensive support as they formulate complex interrelations and technical details, acting as their intermediary to the media.
Education - a complex product
The quality of education in Germany has become a controversial topic following our poor showing in the OECD Programme For International Student Assessment (PISA). This makes marketing education providers more complex and difficult than ever. Building trust and demonstrating ROI are mandatory to success.
Human Resources
Human Resources has a pivotal role to play, from selecting the best talent to ensuring they stay. Our clients help companies manage selection and development and implement HR software to ensure HR becomes more strategic. We assist our clients in attracting more customers by helping them explain their services, build brand awareness and forge ahead of their competitors.
PR for Financial Service Providers
The market for financial services is broad and generally exhibits little differentiation. Thus it becomes all the more important for companies to distinguish themselves through communications: Maisberger combines experience from IR, IPO consultations and the strategic development of new markets with 15 years of expertise in corporate communications.
Biotech companies with a presence
Position – Inform – Participate: these three communicative steps are crucial for biotech-companies. Only companies that understand how to distinguish themselves from others earn recognition. Only companies that constantly provide information and concepts sustain a media presence. And only companies that actively formulate topics will enjoy sustainable success.